video analysis - 13E8

The video is simple because the camera movement is very static. Although the slow pace of the editing is suited the the tone of the song i feel they could have been more creative in their camera angles and movement in order to avoid viewer fatigue. The storyline is kept very consistent which is good because it allows the viewer to engage with it and begin to be come involved with the character, coupled with all the close ups of the artist's eyes and mouth you do start involved with the artist which i assume was the aim of this. Very affective use of cutaways telling the story as the video progresses, often with music videos the most important thing is finding a balance between the storyline cutaways and the performance itself. This would usually be more contrasted but in this video they have the same tone and often similar setting which allows it all to flow quite smoothly. Parts of the artists performance was good, some of the physical and facial expressions seemed to be well acted and believable but some of the lip-sync wasn't spot on which lead her to look hesitant and lacking confidence in the song she is singing which will make it hard for the viewer to believe she means it, in music videos the viewers need to believe in the character of the star before they can fully enjoy the video itself; selling the start character is often very dependent of their performance and the mise en scene. In this video the artist is shown to be gentle and humble, she constantly looks down which is a sign of being unconfident and she doesn't wear anything too boastful. Her body language paired with the mise en scene show her to be vulnerable and allow the viewer to empathise with her as she is one of the only people in the video she appears lonely and hurt.

Voyeurism withing music video - nicki minaj starships

This particular artist 'Nicki Minaj' is well known for her sexual approach and is a strong demonstration of voyeurism. The idea of sexual pleasure through visuals is often expressed thought her videos.

The difference between her and other examples of voyeurism is that she is the main star and yet she is still sexually objectified. It is usually the main artist who is in power and is dominant with other people of the opposite sex being objectified and acting almost in awe of the star character. She however attempts the keep the balance between being the most important and powerful character in the video whilst still being the dominant sexual attraction or object.

There are other people being sexually objectified in this video including both males and females wearing very little clothes, girls shaking their bums and showing their chest and then the men dancing and showing their muscles. A few of this people were shown before Nicki was but when she entered it was made clear she was meant to be the most attractive person in this video and clearly the superstar. She appeared on the shore as if she was teleported from a 'starship', she was in a pink bikini and was literally glowing and shining, this glow bring connotation of being an angel, Godlike or possible being perfect; surely in reference to her body and appearance. There is lots of close ups and different angles of her body while she does a range of different dances and sexual physical expression. There is also a shot in the video more than once in which she is being carried by 4 guys as if she is a queen of some sort. Later there is another shot where she is on a platform putting her on a higher level to everyone else adding to the theme that everyone is beneath her and that she is in control all as a result of her feminine or sexual power.