video analysis - 13E8

The video is simple because the camera movement is very static. Although the slow pace of the editing is suited the the tone of the song i feel they could have been more creative in their camera angles and movement in order to avoid viewer fatigue. The storyline is kept very consistent which is good because it allows the viewer to engage with it and begin to be come involved with the character, coupled with all the close ups of the artist's eyes and mouth you do start involved with the artist which i assume was the aim of this. Very affective use of cutaways telling the story as the video progresses, often with music videos the most important thing is finding a balance between the storyline cutaways and the performance itself. This would usually be more contrasted but in this video they have the same tone and often similar setting which allows it all to flow quite smoothly. Parts of the artists performance was good, some of the physical and facial expressions seemed to be well acted and believable but some of the lip-sync wasn't spot on which lead her to look hesitant and lacking confidence in the song she is singing which will make it hard for the viewer to believe she means it, in music videos the viewers need to believe in the character of the star before they can fully enjoy the video itself; selling the start character is often very dependent of their performance and the mise en scene. In this video the artist is shown to be gentle and humble, she constantly looks down which is a sign of being unconfident and she doesn't wear anything too boastful. Her body language paired with the mise en scene show her to be vulnerable and allow the viewer to empathise with her as she is one of the only people in the video she appears lonely and hurt.