Jeffery Engmann is from north London (Tottenham) he is a artist as well as a video director and often directs many of his group 'Marvell's videos himself.
This Chipmunk video was directed by him, something that is dominant in this video that occurs often in his video is the use of slow motion in the cut-aways. This is a very effective way to tell the story and emphasises on specific things whilst simultaneously showing the artists performance. These cut aways being in slow mo highlights them making you focus and take note of all you see, along with setting a certain tone to the video evoking an emotional response from the viewer as they become more involved in the video.
Another thing i noticed in this video was the transitions, fades and the blending of different images. this is something i tend to often find within his work also. &
In this video he has combined both the slow motion and the blending of different images, this gives the feeling of disorientation and them being quite wild due to the concept of being drunk and partying.
I like this directors videos because they always have a bright, fresh feeling to them. They are usually energetic and colourful. I think the colours and how they are used play a huge part in the way both the video and the artist themselves are received by the viewers. the mise en scene, what is seen by the viewer in the background, what they are wearing and the colour of them both. whether that be in contrast or in harmony this is always used to give a certain perception.
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