Friday, 8 February 2013

advertisement - above and below the line

Above the line promotion is carried out through mass media such as television, newspapers, radio, billboards and so on.

Below the line are things that often cost less money or no money at all, things such as interviews, exhibitions, public relations and things that build interest and desire but dont require expenditure.

Major label artist will often use abpve the line promotion or advertisement because their record label has the required revenue to fund these activities.

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