risk assessment

One problem we may encounter is the fact that a lot of our locations are outside and therefore we become dependent on the weather, being that it is now winter and we are due to begin filming this is something we will have to take into consideration.

Another problem may be the storyline, it is important to have enough story in order to run throughout the video. In our case we may have to much, this is only if we successfully execute all the shots we plan to. If we do then we will have to ensure we maintain the balance between storyline and performance. Which is okay considering the general rule in music video being that it is better to have too much footage to choose from than not enough footage for what you need.

Along with this we have to establish a few main locations or shots that we often refer back to in order to give the video stability. If you used too many random locations the video will appear messy and har to grasp.

band identity

The main artist in our video is the singer, the singer has a unique image. This is because he is a singer who manages to maintain a reputation or an image of a very urban act whilst appealing to the mass audience also. we must think about this in deciding the way he dresses.

The original artist: clean cut, leather jackets, hats, slim fit jeans. No excess amounts of jewellery, often bright vibrant colours.



As you can see here he is wearing a bright jacket and sun glasses giving the impression of glamour however not displaying heavy jewellery, instead he wears beads around his neck maintaining his image as someone who is humble and down to earth.




This picture displays artist from a song in the same genre as ours, how they have represented this can be useful to us. this like ours is a unique situation because the song is a mixture of both singing (R'n'B/Pop) and rap. This means within the dress code you have to represent both sides. If you notice the singer is the man in the middle who is wearing a hat. He is wearing a hat to tie him in with the urban image of the rappers.. giving them chemistry. The positioning is also important as he is in the middle, between the 2 rappers, showing that they are 2 different acts and that he is slightly different to them as he is a singer but still able to relate to them therefore bringing there different images together.

intertexuality - music video analysis

This video is an example of intertexuality as it largely refers to the news. in fact this video is set up like a news reporter on his travels interviewing different people some way involved in the riots. The effects used to replicate and represent the news channel on tv will give the viewers the joy of recognition instantly as it is very clear. The mise en scene and constume's the artists are wearing adds to this intertexuality. This would have been very evident at the time this was released because these events were taking place at that time meaning all viewers would instantly be able to relate to and understand what they have attempted to achieve through this use of intertexuality. I am a member of this rap group and play a part in the video as the reporter, as one of the artist i can state that we actually sat down, discussed and planned the concept of this video and the effect it would have; all was very deliberate. from the constumes to the locations and the props and then the after effects representing the news channel.