band identity

The main artist in our video is the singer, the singer has a unique image. This is because he is a singer who manages to maintain a reputation or an image of a very urban act whilst appealing to the mass audience also. we must think about this in deciding the way he dresses.

The original artist: clean cut, leather jackets, hats, slim fit jeans. No excess amounts of jewellery, often bright vibrant colours.



As you can see here he is wearing a bright jacket and sun glasses giving the impression of glamour however not displaying heavy jewellery, instead he wears beads around his neck maintaining his image as someone who is humble and down to earth.




This picture displays artist from a song in the same genre as ours, how they have represented this can be useful to us. this like ours is a unique situation because the song is a mixture of both singing (R'n'B/Pop) and rap. This means within the dress code you have to represent both sides. If you notice the singer is the man in the middle who is wearing a hat. He is wearing a hat to tie him in with the urban image of the rappers.. giving them chemistry. The positioning is also important as he is in the middle, between the 2 rappers, showing that they are 2 different acts and that he is slightly different to them as he is a singer but still able to relate to them therefore bringing there different images together.