Website analysis 3

This website is interesting because as you open it up the most dominant text is the one about her tour instead of her name. Also its unusual that the picture of her is a side shot and doesn't show much of her face its more focused on the passion of her performance which will be aimed to sell tickets to her tour dates.

The image on the homepage is big and takes up a large portion of it however this picture changes

This little arrow in the corner when clicked allows the viewer to change between the different options of main images.

Each slide has a link to click which makes the website lively and exciting. It is very colourful and fast moving making it appealing to explore. I think the tone set by the site is purposefully matched to that of the character of the artist.

Taylor has an image of someone who is down to earth and viewers can relate to her. Her songs are young and full of life but more to do with real life situations rather that just expensive things and a superstar lifestyle; this is what allows viewers to relate and engage with her character. The mise en scene her emphasises this, even though she is a global superstar with millions of pounds she is there in just a plain t-shirt in a bedroom. Holding her guitar and focusing on it showing all that matters is her music and the rest is unimportant. She doesn't appear to boast as there are no jewellery or fancy things in shot. Its this that makes her seem more human and causes listeners to become emotionally involved in her music because they feel as if they know her. This theme is continued by the text......

The superstar addresses her fans directly saying 'hi, i'm taylor', it is shown to be her speaking to the audience personally which is a further example of my previous point that she makes the viewers feel as if they know her well and she is a real, down to earth person.

The lay out of the text is also an example of this, the effect used to make it look like pieces of paper makes it more personal than just text on a website and brings the words to life.