influential videos

The rooftop shot in this video has been influential in our choice to do a rooftop shot in our video. This feeling of elevation it brings gives power and status to the artist whilst also a sense of achievement due to them reaching these great heights.

It also brings an element of danger as it feels as if they are close to the edge but still on top which connotes you have to be a risk taker to be successful in life. This links to the theme in our video of the journey through life and reaching success or achieving good things even through adversities. If you notice the camera movement whilst they are on the roof is  constantly moving to keep the feeling of disorientation meanwhile they're actions are triumphant and confident bringing a contrast between the two.

Along with all this, the rooftop shot is an establishing shot. It immediately gives the viewer and idea of where these artist are from or just where they currently are but either way giving them a better understanding of the context through to background which highlights the location.

Initial Pitch

Song: Angel ft Wretch 32 - go in go hard

 

Story: The maturing of a kid becoming an adult. The kid then is living up to his dream to become an artist.

 

·Showing the change from young to old

·The transformation of the dream; chasing it and then achieving it

·Use trees, cars and lifts for transformations

·Keeping contrast but also variety of performance shots

·Example: Kid writing lyrics with headphones on and in contrast of him grown up in the studio singing

·Instruments and dancing on stage

·Location: Car park roof, Stage in school, Park, Studio, College/University, Estate and Lift.

·Keeping the look of a grime but in contrast with pop and R&B

 

 

Opening shot: younger version of the singer walking down the road listening to music in his headphones. He will then turn a corner as the song starts and then he will become the older version of himself.

 

Establishing shot showing the kids whole body and the street, then show a close up of his feet as he is walking. Followed by a side on shot and a shot over the shoulder. Finishing with a front on shot as he turns the corner.

 

The singer would start singing for few seconds then it will change to the performance shot on the roof. The performance shots will be continuously switching between each other throughout the video. This will be in conjunction with the storyline.

In order for the performance shots not to be tedious, some of the performance shots will be introduced later on; there will be shots with each artist within them and shots were they are together in the shots a two shot.

Lyrics-‘cant give up the fight’- having the older version shadow boxing. Preparing for a run.

The different clip and cut away: writing lyrics on a notepad, microphone, drawing guitar in detention, practicing in front of the mirror, running for the bus.

Record label research

Our song including Angel and Wretch 32, angel is signed to both island records and universal republic. Universal republic is under Universal Music Group which acts as a parent company to many smaller labels. This is common with records labels for example sony have a string of record labels under them such as 'syco'... 'just jam records' and 'sony rca'. Island record also distribute for Universal as they are a part of the same conglomerate (Universal Music Group). Island records is a UK based label where as Universal is Global and therefore will handle his record distribution abroad, particularly in america

Other artist under UMG (Universal Music Group) include; Akon, Justin Beiber, Mariah Carey , Taio Cruz, Dappy, Jennifer Lopez.

Locations

risk assessment

One problem we may encounter is the fact that a lot of our locations are outside and therefore we become dependent on the weather, being that it is now winter and we are due to begin filming this is something we will have to take into consideration.

Another problem may be the storyline, it is important to have enough story in order to run throughout the video. In our case we may have to much, this is only if we successfully execute all the shots we plan to. If we do then we will have to ensure we maintain the balance between storyline and performance. Which is okay considering the general rule in music video being that it is better to have too much footage to choose from than not enough footage for what you need.

Along with this we have to establish a few main locations or shots that we often refer back to in order to give the video stability. If you used too many random locations the video will appear messy and har to grasp.

band identity

The main artist in our video is the singer, the singer has a unique image. This is because he is a singer who manages to maintain a reputation or an image of a very urban act whilst appealing to the mass audience also. we must think about this in deciding the way he dresses.

The original artist: clean cut, leather jackets, hats, slim fit jeans. No excess amounts of jewellery, often bright vibrant colours.



As you can see here he is wearing a bright jacket and sun glasses giving the impression of glamour however not displaying heavy jewellery, instead he wears beads around his neck maintaining his image as someone who is humble and down to earth.




This picture displays artist from a song in the same genre as ours, how they have represented this can be useful to us. this like ours is a unique situation because the song is a mixture of both singing (R'n'B/Pop) and rap. This means within the dress code you have to represent both sides. If you notice the singer is the man in the middle who is wearing a hat. He is wearing a hat to tie him in with the urban image of the rappers.. giving them chemistry. The positioning is also important as he is in the middle, between the 2 rappers, showing that they are 2 different acts and that he is slightly different to them as he is a singer but still able to relate to them therefore bringing there different images together.

intertexuality - music video analysis

This video is an example of intertexuality as it largely refers to the news. in fact this video is set up like a news reporter on his travels interviewing different people some way involved in the riots. The effects used to replicate and represent the news channel on tv will give the viewers the joy of recognition instantly as it is very clear. The mise en scene and constume's the artists are wearing adds to this intertexuality. This would have been very evident at the time this was released because these events were taking place at that time meaning all viewers would instantly be able to relate to and understand what they have attempted to achieve through this use of intertexuality. I am a member of this rap group and play a part in the video as the reporter, as one of the artist i can state that we actually sat down, discussed and planned the concept of this video and the effect it would have; all was very deliberate. from the constumes to the locations and the props and then the after effects representing the news channel.